#16324F
Navy
Primary. Headers, headlines, dark bands, and the flange of the mark.
Palette
Four colors, on purpose.
Navy, copper, a teal drop, and cream. Hex is the source. RGB is for screens. CMYK values below are a starting point for print shops, who should convert from RGB rather than matching these numbers by eye.
#C47A3A
Copper
Accent. The L-shaped pipe in the mark, rings, and highlights. Not body text on cream.
#2F7A78
Teal
The water drop in the mark. Use sparingly, as a supporting accent, not a second brand color.
#F4EFE6
Cream
Page background and type on navy. Pair with navy for contrast, not with copper for long text.
Supporting
For type, buttons, and dark bands.
These sit next to the four brand colors. Use copper text #8B4E20 when copper needs to stay readable on cream. Use navy deep for footers and photo overlays.
Navy deep
Navy deep
Navy mid
Navy mid
Copper text
Copper text
Copper light
Copper light
Ink
Ink
Paper
Paper white
Artwork
The mark is a flange and an L.
A navy flange badge, a copper pipe bent into an L for Louigi, and a teal water drop in the open space. SVG is the source. PNG is for tools that will not take a vector. Do not redraw it as a cartoon plunger.
How to use the artwork
- Keep the flange round. Do not stretch, squash, or crop into the bolt ring.
- Leave clear space around the mark, about the height of the drop.
- Use the light banner on cream or white. Use the dark banner on navy. Do not invert the colors by hand.
- Do not recolor the pipe or the drop. Copper is the L. Teal is the water.
- Do not add a fake “Licensed and Insured” seal, a plunger, or a second lockup.
- Print files for the business card live on the card page.
Name
Louigi’s Plumbing Repairs.
The public name always includes Repairs. The owner’s given name is Louigi, spelled that way, not Luigi. The domain is louigisplumbingrepairs.com.
Write
- Louigi’s Plumbing Repairs
- Louigi Pizzuto
- plumbing repair, repair specialist
- Buffalo and Western New York
- Plumbers Journeyman PLJ25-10071492, City of Buffalo
Do not write
- Louigi’s Plumbing (drops Repairs)
- Luigi, or “your neighborhood plumber” as a headline
- plumbing company, plumbing contractor, full-service plumbing
- a mileage radius as a slogan
- master plumber, or any license other than PLJ25-10071492
- Public name
- Louigi’s Plumbing Repairs
- Owner
- Louigi Pizzuto
- Hub
- Buffalo, NY
- Phone
- (716) 563-3186
- License
- Plumbers Journeyman PLJ25-10071492
Type
Fraunces for headlines. Figtree for everything else.
Both are on Google Fonts: Fraunces and Figtree. Headlines use Fraunces at about 560 weight. Body, buttons, and UI use Figtree 400 to 700. System fallbacks: Georgia for display, Segoe UI or system-ui for body.
Fraunces
Plumbing repair in Buffalo.
Headlines, the big phone number, fact titles. Keep it a little tight on letter-spacing. Navy on cream, or cream on navy.
Figtree
Call or text (716) 563-3186
Body copy, navigation, buttons, captions. Copper text #8B4E20 for small labels on cream. Cream for type on navy.
Press
Questions about the mark or a mention.
Call or email. Use the name, the journeyman line, and Buffalo, NY. Do not invent a street address, hours, or insurance language.